Our grand opening was everything I had dreamed of.

And yet, when I got home, it all felt surprisingly heavy. I've been trying to understand why.

I think it's because visibility comes with an invisible contract. The more people know you, the more responsible you begin to feel for them.

I didn’t build this version of The Atrium to make people comfortable. I built it to push people. 

I took on a very public expansion, staked my flag on the main street, and put everything I had into building this. I didn’t hide while I did it. 

Trust me, this process was uncomfortable.